Campaigns and templates
Actions
Send a single approved template to a single number — from the dashboard, or from your own system.
Actions sends one approved template to one phone number. It is the one-off counterpart to a campaign, and the building block other systems call.
Two ways in
| Manual | A send-it-now form in the dashboard. Useful for testing a template right after approval. |
| API | The same send, callable from your own system. The Actions page carries copy-paste examples. |
What you need
- An approved template
- A destination phone number
- Values for any variables the template declares
When to use it
- Confirming a template renders correctly before you build a campaign on it.
- Triggering a message from your own backend — an order shipped, an appointment tomorrow.
- Re-opening a conversation with someone outside the window where free-form replies are allowed.
What happens next
The recipient's reply arrives as a normal WhatsApp conversation and lands on a board by the usual membership rules. If you are triggering messages from a system, decide which board should own the replies before you turn it on.
Related
For grounded answering over an API — as opposed to sending a template — see Calypso Context, which is a different surface with a different purpose.